Good Friction
The everyday pauses that protect us—and make products better We’re trained to worship “seamless.” But the best experiences aren’t frictionless; they’re well-frictioned. Tiny, deliberate pauses stop errors, prevent harm, and teach correct behavior without a lecture. You see them every day—and probably never thank them. Below are six quiet masters of good friction and what […]
The Design You Don’t Notice
Everyday objects that quietly teach great design Great design hides in plain sight. It isn’t only in the showpiece campaigns and flagship stores; it’s in kerbs you roll over, caps you chew on, and keys your fingers find without looking. When we ignore these micro-miracles, we miss the principles that make brands intuitive, humane, and […]
