Intent: Reclaim “freak” from weird to real—and give the community a rallying cry.
Solution: A launch manifesto set against a charged, celestial axis. Kinetic line-work hands meet a vertical flare—creation and consequence in one frame. Copy draws a clean line between safe silence and unapologetic volume.
Craft: Bold humanist sans for conviction; tight leading for punch; asymmetrical text blocks for tension; warm reds + carbon blacks to stage heat against void.
Status: Approved & live. Series expanding into product drops and in-store posters.